'She's Thick saved my hair'
Formulated in Bondi, Sydney and launched in the UK, She’s Thick was born from one woman’s quest for healthier, fuller hair without compromising her blonde colour.
After years of bleach and heat damage left her hair fragile and thinning, founder Louisa searched high and low for a product that could thicken, boost growth, and repair — without dulling or altering her blonde tone. Everything she tried either failed to repair or left unwanted gold and brassy tints. So, she created her own.
An innovative pre-shampoo treatment designed specifically for blonde hair.
The result?
Our hero oil works deep to repair bleach damage, stimulate growth, and increase thickness — all while keeping your colour fresh and bright. Nothing else on the market targets bleach damage and colour protection quite like it.
Since launch, She’s Thick has already helped hundreds of blonde women begin their hair repair journey. And the name? It’s a playful nod to the “dumb blonde” stereotype — because she’s not thick, but her hair is.
The Results
2025
2022
2024
100% Organic Ingredients
The Formula
Colour-safe
Unlike gold-tinted hair oils, She's Thick is specially formulated for colour-treated hair, ensuring it won’t fade blonde tones or cause brassy colour.
Nourishing
Packed with jojoba and coconut oils, the formula deeply hydrates and restores moisture, leaving hair softer, stronger, and healthier.
Thickening
Infused with rosemary and peppermint oils, this formula stimulates the scalp, promoting circulation and hair growth for visibly thicker, fuller strands.