She’s Thick was born from one woman’s quest for healthier, fuller hair without compromising her dyed blonde colour.

After years of bleach and heat damage left her hair fragile and thinning, founder Louisa searched high and low for a product that could thicken, boost growth, and repair — without dulling or altering her blonde hair tones. Everything she tried failed or left unwanted gold and brassy tints.

So, she began formulating her own plant-powered hair growth oil.

When hair feels thin or damaged, your confidence does too. We aim to fix both.

Our mission is to create organic, colour-safe formulas that repair damage, support new growth and protect blonde tones — so you can enjoy stronger, fuller, healthier hair at every life stage.